Breakout Sessions

Monday, 24 July

Growth Strategies in an Ever-Evolving Environment: An International Perspective

11:15 am - 12:30 pm
Speakers: Tom Webster, David Matthews, David Taylor, João Francisco Sanchez Tavares
Moderator: William Hall

Since the financial crisis in 2008 and the global economic recession, banks and credit unions have focused greatly on protecting themselves against unforgiving external events, choosing to protect their share of the market until more favorable conditions return. In most of the world market conditions have now improved, and opportunities for assets and membership growth have returned.  Financial institutions are now planning to develop their business through strategies for membership and asset growth. Mergers and organic growth constitute the cornerstone of the growth strategy for many credit unions.  They want to gain scale to ensure they are able to keep relevant to their members, acquire new technology and expand their field of membership while remaining a locally-owned an managed institution.

 In this session we seek to gain insights into growth strategies from several credit unions around the world.  Also, we will explore the competitive and economic pressures placed on these credit unions.  We will see the implications to risk management as well as the strategies behind putting the organizations in a good footing for the immediate future.

What is the Sound of a Tree? Would Someone Notice if You Were Gone?

11:15 am - 12:30 pm
Speaker: Mark Meyer
Moderator: Elenita San Roque

Is your credit union relevant? Would someone notice if it just disappeared one day? I mean, they’d notice if their money was gone but would the rest matter to them? Credit unions are navigating through a transformative era where members’ needs are evolving and disruptive technology is influencing service delivery. The time is now to refocus so that your credit union is positioned to deliver measurable impact in the digital age. Credit unions will look better to consumers if they show:

  • Impact. Credit unions can show how they help members navigate life-cycle and other financial challenges.
  • Transparency. Credit unions should use business intelligence to see, show and share impacts benefitting members and the communities they serve.
  • Competitiveness. Credit unions must invest strategically in user-facing technology and the bells and whistles consumers are demanding.

This session will show you how to take advantage of each of these to help meet your bottom line business objectives.

Innovation: Education that has Career Impact and Relevance 

11:15 am - 12:30 pm
Speaker: Sonja Novkovic
Moderator: Dorwin Manzano

Around the world, business education that is focused on the co-operative model has deep relevance and impact for credit union professionals (managers and directors). While the availability of education that is truly steeped in the credit union model is rare, this session will discuss education for innovation, and innovative education, for democratic organizations. It will draw on the evidence from global studies combined with the direct experiences of credit union professionals to illustrate how innovative education can build better co-operative enterprises. The session will be inspired by practical examples of these learning applications. It will address the question of innovation – what it is, what it means in the context of co-operative business, and how innovative practices come about through an education program. It will also address the ways to approach education in co-operative management that supports creative thinking and collective leadership.

Regulation of Corporate Governance of Financial Cooperatives

11:15 am - 12:30 pm
Speakers: Korinne Collins, Michael Radway
Moderator: Eric Richard
We see more regulation coming on corporate governance of credit unions and cooperative financial institutions. What do we need to know? How can we best prepare? Is there a Director DNA?

A Digital Strategy for Emerging Market Credit Unions

2:00 pm - 3:15 pm
Speakers: Kalin Radev, Murray Gardiner

The last 25 years the microfinance industry has proven that the poor in the developing world can and will honor debt at almost any price.  As a result private equity and venture capital is funding massive expansion of disruptive non-bank financial service providers in emerging markets.  Credit unions are being targeted for partnerships and various kinds of agency relationships.  Mobile operators, banks, microfinance and new internet based financial service providers are targeting credit union members with short term high cost credit.  Very similar to the pay-day lending industry that is the scourge of the established mature financial markets of Europe and North America. 

This session will discuss new technologies generally available that can be used by credit unions to move into the digital age, leap-frogging over the process of building and managing MIS systems much as emerging markets did with the mobile phone.

Cloud based software as a service (SaaS) provides credit union networks the capability to horizontally integrate their network and provide members with access to electronic payments, POS, mobile, remittances, and on-line management of the entire credit union administration allowing the smallest rural credit union member the same quality of services as the most modern credit union in the capital. 

We will showcase an example from SE Asia where two national associations have launched a payment platform as the first step in their national digital strategy and explain how subscription based technology services can facilitate the modernization of all credit unions and build a safer stronger and more profitable cooperative network for the benefit of members everywhere.

Blockchain Technology- What You Need to Know

2:00 pm - 3:15 pm
Speaker: John Best
Moderator: Carlos Pachero

Distributed ledger technology—also known as blockchain—allows for innovation around financial transactions. What started as a cryptocurrency exchange may become the system upon which the future of financial processes are built. Already, financial institutions worldwide are forming private distributed ledger networks. Your credit union can greatly benefit from blockchain technology—find out how!

Succession Planning for Success

2:00 pm - 3:15 pm
Speaker: Dan Strandy
Moderator: Micah Davis

Why is Succession Planning, and what is its importance in Board Governance.  What are the most common types of succession and some associated compelling statistics?  Explore how to develop a Succession Strategy and importance in establishing key CEO attributes for integration into the Succession Planning process. Strategies for developing internal and external CEO candidate pools and succession implications for CEO compensation.  Tips and suggestions for establishing a Succession Policy for your credit union.

What does Advocacy Look like in a Period of Disruption?  

2:00 pm - 3:15 pm
Speakers: Ryan Donovan, Michael Edwards, Mark Lyonette
Moderator: Brenda O'Connor

We have seen significant disruption, uncertainty and unpredictability, even populist uprising in political systems.  And there may be more coming.    

How do these events impact the challenges and the opportunities that we face in advocacy?    

How do these events impact the way that credit union systems approach advocacy?

Tuesday, 25 July

Digital Payments: Global Credit & Debit Payment Trends and Opportunities

11:15 am - 12:30 pm
Speakers: Todd Mazurek, Andrea Rusnak, David Jay, Wiktor Kaminski, Robert Meloche
Credit and Debit payments are experiencing worldwide growth as more people shift to digital payments.  This session will review these global trends and discuss ideas for Credit Unions to capitalize on these opportunities.  Also, we will review case studies for Credit Unions to evaluate and take action on these opportunities.

Building the Business Case for Cybersecurity

11:15 am - 12:30 pm
Speaker: Jay Isaacson
Moderator: Murray Williams

Digital capabilities are rapidly improving, while at the same time cyber threats are ever present.  Now more than ever it is critical for credit unions to actively manage cyber risks.  Investment in people, process, and technology are all important to mitigating your credit union’s risk, which means budget dollars must also be allocated.  Gaining buy-in/support for this investment and the importance of cybersecurity is a key area of focus for all credit union leaders (particularly in Risk Management and IT).  This session will explore ideas on how to produce a compelling business case to secure necessary investment and gaining alignment with key leaders as well as the board of directors.

Collaboration & Technology for Growth

11:15 am - 12:30 pm
Speakers: Simon Vincent, Bill Maurin, Edson Rodrigues Lisboa Júnior
Moderator: Robert Eyler
Credit unions have a strong history of cooperating successfully to find solutions, and they share collaborative principles and scale. With consumer demand for increasing access through multiple service channels and a full array of financial solutions, credit unions must find ways to invest in new technology and expand their points of service. Cooperation allows credit unions to share the cost of providing technological solutions to their members and gives them greater clout to negotiate better pricing with vendors. Cooperation in the industry is also a matter of scale. While the quest for scale is the primary driver of these collaborations, there are other strong arguments for expanding the depth of collaboration among credit unions, such as opportunities for sharing knowledge and the innovation. This panel seeks to illustrate the collaboration focus of our industry and include examples from around the world.

Increasing Consideration Through Content Marketing: Providing True Value to Perspective Members in Every Step of the Purchase Path

11:15 am - 12:30 pm
Speaker: Kaitlin Cleary
Moderator: Martin Reed

For all of the debate over how different or similar younger generations are compared to previous ones, one thing is certain: they have changed marketing dramatically. Traditional marketing fails miserably with this audience, who expects the companies and organizations they do business with to provide them with real value before they become customers. With 87% of businesses investing in content marketing, it’s important to ensure your credit union has a plan for how to utilize this top-of-funnel approach to reaching perspective members. You will leave this session with concrete strategies for implementing a successful content marketing strategy for your credit union. 

Business Continuity in the Age of Rampant Cyber Threats

2:00 pm - 3:15 pm
Speaker: Andres Franzetti
Moderator: Melanie Cleary

Credit unions have a unique governance model and a limited field of membership.  This makes cyber resilience a strategic issue, in an environment with limited technical resources and scarce member-owned assets.  Credit unions are subject to the same regulatory cybersecurity standards as the largest financial institutions in the world.  Navigating this complex landscape, while balancing human, technological, operational and financial readiness requires new standards of cyber practice.  This workshop reveals the many interconnections that make cyber risk an enterprise-wide threat.  Participants will learn about the threat landscape, improving cyber readiness, incorporating a people-centric governance framework and financial hedging strategies.

Ambitious Growth

2:00 pm - 3:15 pm
Speaker: Rowan Dowland
Moderator: Scott Butterfield

The story of how a Credit Union formed back in 1957 by a group of scientists became Bank Australia.

Delegates will be provided with a unique insight into how Bank Australia plans to maintain its already strong growth by leading positive change in its country’s banking system, making it more transparent, supporting economic, social and environmental sustainability, and serving the real economy.  

Bank Australia firmly believes it has a responsibility to make banking better for all Australians in the same way other Credit Union pioneers elsewhere around the world did more than a century ago.

This story will resonate with all delegates whose businesses are grounded in cooperative principles and who are seeking to achieve long-term sustainable growth in a fast moving, developed and highly competitive economy.


Brand Advocates & Micro-Influencers: Find & Engage Authentic Messengers for Your Credit Union

2:00 pm - 3:15 pm
Speaker: Kaitlin Cleary
Moderator: Bruce Foulke

Nine out of 10 consumers say recommendations from friends and family members are their most trusted form of advertising worldwide, while only two out of 10 trust online ads and brand messages. To successfully reach perspective members, you need to find REAL people who are REAL fans of your credit union and engage them. In this breakout session, you’ll leave with a step-by-step process for building a brand advocate program that utilizes both internal advocates (employees) and external advocates (members) to attract a new audience and amplify the reach of your messages. Additionally, you will learn about the shift in influencer marketing to “micro-influencers,” or people with social media followings of less than 1,000. This group tends to earn engagement rates as high as 8% (4% higher than larger influencers). 

Regulation in an Era of Digitalization

2:00 pm - 3:15 pm
Speakers: Dirk Haubrich, David Cotney
Moderator: Henry Lynch

What does the regulatory future of financial services and payments look like in the digital age?   

What have we learned about electronic transactions and cyber security?  

What do we expect to prepare for in upcoming regulatory developments? 

Wednesday, 26 July

The Coach Approach – A Powerful Leadership Tool for Cultivating Solution-Based Thinking

9:00 am - 10:15 am
Speaker: Sandra McDowell
Moderator: Geri Burek
Participants of this dynamic session will explore how coaching can be utilized as a powerful leadership tool to cultivate solution-based thinking. This session will provide participants with an enhanced framework for communication that will engage, empower, and inspire forward action. The essence of this transformation lies in a leader’s ability to change the context of their conversations from ‘telling’ to ‘asking.’ Leaders who ask questions shift the responsibility for the answer to others, which increases engagement and accountability.

Augmented Collaborative Economy - Perspective of Cooperative Banks

9:00 am - 10:15 am
Speakers: Fotis Filippopoulos, Andrea Karner, Marco Aurelio Almada, Monique Leroux
Moderator: Fotis Filippopoulous

Collaborative Commerce or C-commerce has gradually evolved into a critical business practice for improving performance and competitiveness through an integrated and cooperative value chain. In the meantime, platform-oriented companies in network markets that already represent a considerable fraction of the economy and the emergence of the Internet of Things (IoT) are fuelling a new type of competition and driving a profound global macroeconomic change. 

So what? 
This not only foretells the continued rise of data and knowledge management but it also means that very soon, discussions around the future of Cooperatives could be directed towards platforms, ecosystems, digital assets, demand-side economies of scale, network effects and the way C-Commerce along with digital platforms and IoT could blur the boundaries between the digital and physical world and potentially represent a significant nascent competitive advantage and growth potential for Coops. 

Now what? 
All this gives rise to the need for a global dialogue that could potentially lead to the generation of a novel prototype framework and model for cross-sector collaboration among Coops. A model that combines C-commerce, digital platforms and IoT in the mid and long-term to empower all players to collect synchronise and exchange data, co-develop and co-deliver novel or complementary superior value-added services, tap new markets, make better use of time and resources and combine their capabilities to harness the power of cross-sector value networks. This is what we call Augmented Collaborative Economy or ACE and as we define it, represents a new way of thinking about Cooperatives. 

What Can Your Data Tell?

9:00 am - 10:15 am
Speaker: Shazia Manus
Moderator: Caroline Domanski

To successfully meet, and surpass, consumers’ expectations, credit unions must have a deep understanding of the members they serve. By harnessing the power of data, credit unions create opportunities for growth and member-centric business models. Shazia Manus will discuss ways to utilize data for extraordinary member experiences that deepen loyalty.

Regulation Supervision Priorities for Credit Unions and Cooperative Banks

9:00 am - 10:15 am
Speakers: Pawel Grzesik, Hervé Guider, Bill Hampel
Moderator: Michael Edwards

What are the Key issues and Will the Pendulum Swing Back?What are the similarities and differences in the legislative and regulatory frameworks for cooperative banks and for credit unions?  Is the regulatory tsunami receding or should we continue to expect increasing regulatory burden?  How does the mix of prudential requirements, risk management and consumer protection change? How will our advocacy strategies continue to evolve?  What do we see evolving in the European Union?